Sanders Witherspoon LLP recently revamped their website resulting in a 70% increase in traffic year on year.
Focus has been on a mobile first audience by making contact details readily available on both mobile and desktop including click-to-call functions and accessible contact forms.
You can visit sanderswitherspoon.co.uk here and see for yourselves.
In the words of the senior team at Sanderswitherspoon, the website is designed to help users do the following:
- Easier contact process
- Faster access to information from experts
- Improved editorial content
Liz Barnett a senior partner at Sanders Witherspoon LLP said
“We needed a website that not only helps visitors to find information and make contact with us, but that was structured well enough to start ranking higher in Google for some of our key services.”
Before we revamped the sites our traffic was stagnating a bit and we could see competitors appearing ahead of us and search engines and wanted a piece of that traffic.
Our new site to give us a flexible content management system whereby weekend improve update and add new content as we wish as well as quickly make updates for example when covid-19 happened and we needed to communicate things quickly with customers”.
The home page
The homepage has a clear message that this is a page about solicitors in Billericay, Essex. People in the SEO industry might be sceptical of this as there probably isn’t a need to tell people that you are a solicitor in Billericay and most visitors would probably rather you got to the point and tell them how you can be abuse. However it is useful to support the fact that you are local if people have searched specifically for that term.
They have however provided clear calls to Action just underneath the opening sentence guiding visitors to either the service page where they can choose or at least see if the service is available and an option to see who works at the firm.
Structure
If it ain’t broke don’t fix it. The structure of the website follows the normal pattern of most law firms websites. In fact it’s a common pattern in most business sites. About us then services then blog then contact.
The new blog section is structured to allow users to find relevant information. For example each category page seems to direct you to a landing page where all of the relevant blogs are hosted or linked to.
Mobile experience
The site works well on mobile and most importantly (for Google anyway) it loads quickly. The telephone number has been replaced with a click to call option and the construction of the top of the page follow you down. Particularly useful if you are looking for urgent legal advice.
Ways to get in touch
The forms are flexible and in some cases there are separate contact forms for different services. For example the form for making an enquiry about family Law Services gives you an option to make a quick enquiry under the assumption that you may be under some stress at home and need to make a sharp exit.
The form for the Wills service is slightly bigger and reinforces some of the brand messages and reasons as to why you should enquire.
Good to know
Sanders Witherspoon also now track all calls from a website using call tracking software. This is a handy way of seeing which channel drove the call and you can even segment by first-time callers and people who have called your business before. All the stats appear in Google Analytics.
You can see out other legal website reviews here.
